A literature Stocktaking on the Contribution of Agrifood Marketing to Economic Development in Developing Economies

Abstract

The research aimed at appraising, ascertaining and diagnosing agri-food marketing’s contribution to economic development in developing economies, over the past 80 years (1945- 2025). The research provided for a stocktaking of literature, sources of secondary data and information and primary data and information found within, in a qualitative manner. The research, initially, identified 105 general marketing contributors to economic development and development more in general in developing economies. The research then identified 92 contributors of agrifood marketing to economic development and development more in general in developing economies. Such findings provided, with a good degree of confidence, that agrifood marketing is an important element, if not critical element, to economic development and development more at large. The stocktaking research also provided ample evidence of how agrifood marketing contributed to economic development and development more in general. The research also contributed to further augmenting and accumulating knowledge, know-how and practice on the role of agrifood marketing in economic development and development more in general over the past 80 years. Moreover, the research also provided ample evidence that can be of use
for developing policies for agrifood marketing in specific, that can be incorporated, for example, into domestic economic and development policies more at large at all levels: the domestic micro, meso and macro policy levels as well as at the international and global policy levels.