Activation of the Mobile Phone Usage in Broadcasting Extension Development Messages in Egypt
Keywords:Information communication technology, acceptances of usage of Mobile phone, formats of extension development messages
The research aimed at investigating how to activate mobile phone usage in broadcasting extension development messages in three of Egypt Governorates and Nubaria area, and acceptability by the enduser in agricultural extension system in Egypt, with a sample, amounted to 400 respondents (228 males and 112 females), Data were collected by personal interviews using a pre-tested questionnaire from October 2020 to March 2021. The research adopted the social survey approach by samples and applied
a set of statistical tools for data analysis. The result showed that, 75.70% and 66% of male and females respondents existed in medium and high categories of using all mobile phone capabilities in all development fields, also male respondents were ready more than female respondents to participate, share the cost, monthly contribute in mobile phone's extension services, whereas the SMS and video format were preferable to certain categories of the respondent population; and the respondents have accepted the mobile phone usage as an extension method, that is considered great importance to make full use of the mobile phone as an extension method in the governorate’s agricultural extension system, to improve the lives of the rural community, especially in crises.
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